The city of London is an iconic destination with a long and well-documented history. London has many historical other landmarks but none of which identifies with the city as much as the London Eye. The London Eye is a towering Ferris wheel located on the bank of the River Thames, with an elevation of over 135 metres. It is also the largest Ferris wheel of its kind in Europe, and since opening to the public in the year 2000, The London Eye has become one of the most popular attractions in London welcoming over 3.5 million people annually. But why has the London Eye become such a significant attraction in London? We will highlight some of the main reasons.

It gives London an identity

One of the things that cities need is something unique that people can identify with, whether it is a museum, a landmark or an attraction that can only be experienced in that particular city. For example, the Eiffel tower is synonymous with Paris and the statue of Liberty with New York, the London Eye is the stand out attraction in London and gives potential visitors something to look forward to seeing when visiting London. It is one of the major marketing and branding tools that London uses when advertising the city. The London Eye has become entrenched in the minds of visitors and Londoners alike which makes it a must visit attraction when in London. Visiting London and not experiencing the London Eye is almost sacrilege!

Panoramic view of the city

The London Eye includes 32 capsules attached all around the massive Ferris wheel, each of these can accommodate up to 25 people. This means that up to 800 people can be on the London Eye when it is at full capacity. The Ferris wheel rises to over 135 metres which is the highest point in the flat city of London, giving people a panoramic view of the beautiful cityin all directions for more than 30 kilometres on a clear day. This stunning view that the London Eye affords visitors adds to the aura and appeal of the attraction, making it an unmissable experience in the minds of visitors to London.

It is available to everyone

Another reason for the popularity of the London Eye is that it is open and available to everyone! Whether you are Kate Moss, Prince Harry or just a regular Joe, you can experience the thrills and aura of the London Eye. This fact has endeared more people to the attraction, and the London Eye has become that attraction in the city where people from all walks of life get the opportunity to be in the same space and enjoy one of the highlights of the city together.

The London Eye also host events

The allure of the London Eye and also the unmatched views of the city of London that it provides makes it the perfect place to host events. The attraction hosts weddings, parties and corporate events. If you are planning to host an event on the London Eye, you are required to pre-book the capsules that you would need, and they will be secured for your event. This added value of playing host to private events has contributed to the popularity of the London Eye.

Finally, the London Eye is the most popular attraction in London because of reasons such as accessibility, the fact that it provides the best view in London, branding and the appeal of the attraction to a broad cross-section of people from all over the world. If you have not yet experienced the London Eye, you should definitely try it on your next trip to London; you will not be disappointed!