Formula 1 and Qatar Airways have formed a multi-year partnership, with the airline becoming the Global Airline Partner of the popular motor racing championship. The announcement was made during a Motorsport Festival in Doha. As part of the agreement, Qatar Airways will be the title sponsor of three races, including the FORMULA 1 QATAR AIRWAYS QATAR GRAND PRIX, which will return to the F1 calendar from 6-8 October 2023. The deal also includes trackside and digital branding inventory, which will be seen by F1’s global audience.
Additionally, the partnership will allow fans to purchase limited travel packages to select Grands Prix, including flights and race tickets. The two entities have also committed to reducing the environmental impact of their respective industries through responsible practices. Formula 1 is pioneering the use of Advanced Sustainable Fuels as part of its Net Zero 2030 commitment, while Qatar Airways aims to achieve net zero carbon emissions by 2050.
Both companies will work together on sustainability initiatives to reduce emissions and promote a greener future. Stefano Domenicali, President & CEO of Formula 1, expressed his excitement over the partnership, stating that both brands aim to provide the best experience for fans and customers while working towards a sustainable future. His Excellency Mr. Akbar Al Baker, Qatar Airways Group Chief Executive, stated that the airline is a perfect companion for F1 as it requires a Global Airline Partner that offers extensive global connectivity.
The partnership between Formula 1 and Qatar Airways is founded on mutual values, according to His Excellency Mr. Akbar Al Baker, Qatar Airways Group Chief Executive. He noted that the two brands share a passion for innovation, precision, and luxury, as well as a belief in the power of sports to unite people. Qatar Airways has been selective in sponsoring a variety of new and prominent sporting initiatives, including F1, which requires a Global Airline Partner that offers extensive global connectivity.
As part of the partnership, both entities will collaborate on sustainability-focused initiatives to reduce emissions and strive for a greener future. F1 is already pioneering the use of Advanced Sustainable Fuels, which will help it achieve its Net Zero 2030 commitment, while Qatar Airways is committed to net zero carbon emissions by 2050. The airline is dedicated to connecting people and moving cargo while focusing on environmental sustainability.
The partnership between F1 and Qatar Airways will provide fans with an opportunity to experience the entertainment and spectacle of Formula 1 firsthand. As part of the partnership, the airline will offer fans the chance to purchase a limited number of travel packages to select Grands Prix, including flights and race tickets. The FORMULA 1 QATAR AIRWAYS QATAR GRAND PRIX, in particular, is expected to draw a lot of attention from fans as it returns to the F1 calendar from 6-8 October 2023.
With its recent recognition as ‘Airline of the Year’ at the 2022 World Airline Awards, Qatar Airways is set to deliver an exceptional travel experience to F1 fans. The airline currently flies to over 150 destinations worldwide, connecting through its Doha hub, Hamad International Airport, which was named the ‘Best Airport in the World’ by Skytrax World Airport Awards 2022.
The partnership between Formula 1 and Qatar Airways is a strategic move that will benefit both brands. As F1’s Global Airline Partner, Qatar Airways will be able to showcase its brand to a global audience, while also providing fans with a unique opportunity to experience Formula 1. The partnership also underscores the commitment of both entities to sustainability and a greener future.
