Marriott International has revealed plans to extend its Autograph Collection brand to Saudi Arabia, thanks to a new partnership with AlUla Development Company, a subsidiary of the Public Investment Fund (PIF). The luxury hotel is slated for a grand opening in downtown AlUla in 2025.
AlUla, situated in the northwestern region of Saudi Arabia, has become a must-visit locale for tourists interested in history, culture, and adventure. This expansive destination features not only a fertile valley but also towering geological formations, ancient homes, and cultural landmarks that date back millennia.
Chadi Hauch, who oversees lodging development in the Middle East for Marriott International, expressed enthusiasm about the venture. “The Autograph Collection is all about offering unique, character-rich experiences, and there’s no better fit for this than AlUla, with its deep historical richness and local culture. We’re excited to introduce our tailored approach to luxury hospitality in this burgeoning tourist hub.”
Set to occupy a prime location in the middle of AlUla, the hotel will be conveniently located next to the AlUla Museum and across from the AlUla Farmer’s Market. The establishment is set to feature 250 plush rooms and suites. Amenities will include a selection of four restaurants, a full-service spa, a swimming pool, a modern fitness centre, as well as meeting rooms, a business centre, and retail outlets.
Naif AlHamdan, the Managing Director of AlUla Development Company, spoke highly of the collaboration with Marriott International. “This joint venture is in line with our goals to boost AlUla as a tourism hotspot and add to its real estate and hospitality sectors. It also aligns with the Kingdom’s Vision 2030 and PIF’s strategic plans for economic diversification and tourism expansion. Our focus on sustainable development seeks to honour and uplift AlUla’s rich cultural heritage and natural beauty,” he said.
Currently, the Autograph Collection boasts more than 290 properties worldwide. These hotels are chosen for their unique qualities and embody the vision of their individual founders. Each property in the Autograph Collection aims to provide guests with deeply engaging and unforgettable experiences.
