- Airlines face scrutiny over claims that CO2 emissions can be offset through fees or sustainable fuels.
- The European Commission, along with consumer protection authorities, launched an investigation prompted by concerns raised by BEUC, a European consumer organisation.
- 20 airlines are being investigated for potentially misleading practices including the use of vague sustainability terms or claims that carbon offsetting completely negates a flight’s environmental impact.
- Airlines have 30 days to respond with measures to address the concerns. If necessary, sanctions could be imposed.
BEUC Welcomes Crackdown on Greenwashing
- BEUC’s complaint in June 2023 against 17 airlines is a key driver of this investigation.
- Monique Goyens, BEUC’s director general, applauds the action, highlighting consumer protection and the fight against misleading environmental marketing.
Airlines for Europe Responds
- Airlines for Europe (A4E) emphasises the importance of clear information but raises concerns about varying regulations across countries.
- A4E acknowledges the environmental benefits of sustainable aviation fuels (SAF) and ongoing discussions with the EU to develop a standardised communication approach for airlines’ sustainability efforts.
Greenwashing: What the EU Investigates
- The EU identified several deceptive practices used by the airlines:
- Misleading consumers about the effectiveness of carbon offsetting fees or SAF in reducing emissions.
- Using unsubstantiated claims of “sustainable” or “green” practices.
- Making unverifiable commitments to future environmental performance.
- Offering unreliable CO2 emission calculators or flight comparisons.
