The MENA region is experiencing a dynamic shift in business travel patterns. A recent analysis of travel data from early 2022 to early 2024 has unveiled key trends shaping the industry.
Technology is playing an increasingly pivotal role in business travel. Mobile bookings have surged by 32% since 2022, driven by user-friendly platforms and innovative features. Additionally, the way travellers discover and book trips is evolving. Targeted and contextual ads now account for 25% of purchases, while content platforms contribute 22%, indicating a diversified booking landscape.
Despite rising airfares within the region, averaging $205, business travel remains robust. While economy class tickets dominate at 88%, car rentals have seen a 17% increase, reflecting a growing preference for flexible transportation options. Popular destinations for travellers from Dubai include Pakistan, Kuwait, and Saudi Arabia, highlighting the region’s economic interconnectedness.
Globally, business travel was a $933 billion industry in 2022, with the MENA region contributing approximately $23 billion. As the sector continues to evolve, understanding these trends is essential for businesses to navigate the changing landscape.
For international journeys, economy class fares to Europe, Asia, and the Americas average $510, while business class tickets reach $2,084. Despite these costs, business travel remains a vital component of the MENA economy.
