Travellers seeking unique and enriching experiences are in for a treat! Trip.com Group, a leading travel service provider, has joined forces with Merlin Entertainments Group, a global leader in themed attractions. This exciting partnership promises a world of exhilarating adventures and bespoke travel packages across Asia.
A Focus on Marine Conservation and Education
The collaboration kicks off with a focus on marine life. Trip.com Group and Merlin Entertainments will work together on captivating events at aquariums like ChangFeng Ocean World Shanghai, SEA LIFE Bangkok, and the COEX Aquarium in Seoul. These events will range from fascinating “Science Nights” to educational workshops on habitat restoration and marine conservation. Visitors can participate in hands-on activities like mangrove planting and coral propagation, gaining a deeper understanding of the importance of protecting our oceans. This initiative aligns with Merlin Entertainments’ commitment to conservation, as announced earlier this year with the SEA LIFE TRUST, to fund new global conservation projects.
Beyond the Sea: Curated Experiences for All
The partnership extends beyond marine-focused activities. Trip.com Group plans to curate exclusive experiences across Merlin Entertainments’ diverse portfolio, including iconic theme parks like LEGOLAND® Discovery Centre and world-famous wax museums like Madame Tussauds. These unique offerings cater to the growing demand for experiential travel, particularly popular with Gen Z travellers. In fact, Trip.com Group saw a significant increase in attractions and activities bookings during the second quarter of 2024, with a 30% rise compared to the previous quarter. This trend, coupled with double-digit growth in ticket sales at Merlin’s Asian aquariums, highlights the immense potential of this collaboration.
A World of Excitement Awaits
With this strategic partnership, Trip.com Group is poised to strengthen its attraction offerings across key Asian markets. Travellers can look forward to a wider range of bespoke experiences, combining thrilling adventures with educational and impactful activities. Stay tuned for more details as Merlin Entertainments’ aquariums unveil their exciting programs!
