A recent study by Amex GBT, the 2025 Meetings & Events Forecast Top Meetings Destinations, reveals a shakeup in the preferred locations for corporate gatherings worldwide.

Sustainability Takes Center Stage:

The report highlights a growing focus on environmental responsibility, with major cities like London and Paris leading the charge. These destinations offer eco-friendly venues, electric vehicle options, and policies that align with companies’ ESG (Environmental, Social, and Governance) goals.

Europe’s Evolving Landscape:

EMEA (Europe, Middle East, and Africa) sees a shuffle in its top five contenders for 2025. London remains the undisputed champion, but Madrid steals the spotlight from Barcelona, claiming the second-place position for the first time. This shift can be attributed to Madrid’s competitive hotel rates and its central role as a gateway to Latin America. Meanwhile, budget-conscious event planners are turning to Berlin, a newcomer to the top five, known for its excellent venues at a more affordable price compared to established cities.

Global Glimpses:

Beyond Europe, the report unveils regional trends:

  • North America: New York dethrones Las Vegas as the preferred destination for corporate events.
  • LATAM (Latin America): Cancun surges to the top, favoured for its accessibility and all-inclusive offerings, reflecting a growing demand for leisure-oriented venues with comprehensive packages.
  • APAC (Asia Pacific): Singapore and Tokyo maintain their dominant positions, while Hong Kong experiences a resurgence in popularity.

Methodology Behind the Rankings:

The top destinations list is based on an internal survey of Amex GBT meetings professionals. 172 respondents selected their preferred locations based on various criteria, including:

  • Ease of travel and transportation for attendees
  • Cost-effectiveness for both organisers and participants
  • Physical safety and security
  • Recent public investments and local attractions

This diverse selection process ensures the list reflects the most relevant factors for today’s corporate event planners.

So, where will your next big meeting take place? This study provides valuable insights to help you choose the ideal location that aligns with your needs and priorities.